100 million Wiis by 2012?

Jan. 20 2:04 PM by Alicia Ashby

There are so many articles about how, gee whiz, that Wii sure is popular! that I skip most of them because they're boring. The Telegraph is running one now that has something incredibly interesting embedded in the flood of text about things you already know. It's a quote from Nomura Securities analyst Yuta Sakurai, who frequently weighs in on the future of game console sales and is a little closer to reality than most.

Sakurai at Nomura has no doubts about the long-term popularity of the console. He believes that by 2012 Nintendo could have sold 100m Wii's around the world.

"Around 80 per cent of Wii consoles are in family living rooms. The company has managed to embed the system in people's lifestyles."

This is, effectively, calling for the Wii to displace the PS2 as the world's most popular video game system in the foreseeable future. Normally I'd call "no way" on something like that, but if the Wii software library keeps expanding, Nintendo just might be able to pull it off.

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