Nintendo Pulls Wii Ads in UK Due to Shortage

Dec. 11 1:12 PM by Alicia Ashby

American gamers have one hell of an entitlement complex. If Nintendo doesn't have Western developers specifically catering to our need for first-person shooters, we complain. If we have to wait a year to play English versions of games by Japanese developers, we complain. If Europe gets a game we don't, even a weird one like Tingle's Rosy Rupeeland, you can sure as hell bet we're complaining.

We forget that European gamers frequently have it much worse, especially when it comes to dealing with console makers like Nintendo. Europe and the UK get everything last, at hiked-up prices, and in limited quantity. With the Wii in the UK, short supply is even more of a disaster than it is in the US. Marketing Week covers Nintendo's decision to pull Wii ads.

A Nintendo spokesman says: "We have been running the campaign all year round, but we want to take a responsible stance this Christmas and not fuel demand."

It also spares Nintendo the kind of negative flack that Sony got for aggressively advertising the PS3 during its very brief shortage period in the US.

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